RICOCHET MIDNIGHT
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(we don’t exist)

At least, not in the way you might expect.

Operating like a creative black ops team, we quietly craft high-quality branding, pitch decks, copywriting, and design for niche creative service providers like yours. We work behind the scenes, white-labeling everything, so your clients only see you.

Why allocate a significant portion of your budget to multiple freelancers or staff salaries?

Having worked with New York City’s top agencies, Fortune 500 companies and local marketing firms for over two decades, our Emmy-award-winning team knows how to build strong strategic partnerships and transform clients into iconic brands.

Let’s make your next project stand out, without anyone ever knowing we were here.

We’re quietly nestled in Brooklyn, NY… but nobody has to know that.

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WHERE WE SHINE

Select from the drop down items for more information:

 
  • We use market research and consumer insights to inform timely and timeless creative.

  • We develop sacred brand documents that outline correct usage of fonts, colors and tone of voice - so our brands can stay “on brand.”

  • Logos are easy to purchase online. But, clients are special. They deserve unique logos and graphic packages - crafted just for them.

    Plus, logos are more powerful when backed by a great idea.

  • We find the best words for web content, commercials, online brochures, shop descriptions, speeches such as TEDTalks, announcements, and social.

    Writing is the easy part. Editing is hard.

    Good thing we do that too!

  • A client may already have a brand identity - but the time is always right to start thinking about the next Q.

    We create stories around new offerings - across all media - that engage customers and boost sales.

  • Clients might think they only need a banner campaign or a long-form pre-roll video.

    But, we know that using every marketing channel available gives a higher rate of success.

    We can brainstorm on an appropriate media mix keeping in mind budget and effectiveness.

    And. we develop content up to any stage of production.

  • We develop websites. We also Strategize and manage social media.

  • Whether it’s creative you already have or something we came up with, we can produce it.

    We direct commercials, cast them, shoot them professionally (even if that means on an iPhone) and edit.

    We also build high-level video using stock images and footage. (Ask us how we do this. We have a great answer.)

  • We’re a fan of using stock music to save money if the track is right.

    But, we’re music lovers. We write, play and record music when we’re not doing it for a client.

    And partnered with our amazing copywriters, you can have cleverly-written jingle demos to impress your clients.

  • Decks.

    We love doing decks - but we love doing creative presentations the best.

    We work closely with your team to insure that there is no wasted time and revisions are kept to a minimum.

 
 

WE’VE BURNED THE MIDNIGHT OIL ON THESE BRANDS:

 
 
 
 

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💬 “Rick is incredibly focused and specific. He zones in on the project at hand, and in the end, clients get the best possible result they can. His ideas are colorful and innovative. I've never worked with anyone so creative.”

- Galeit Desiderio, Studio Director | BRC Imagination Arts

 

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💬 “Rick is a very talented, conceptual, and overall funny guy - this translates into his work. I was fortunate enough to collaborate with him on our Emmy-award winning project for HBO and now he's doing exciting work with his own company, Ricochet Midnight.”

- Mark Abellera, Executive Creative Director | Siltanen & Partners

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💬 “I found out that there was a method to Rick’s madness when I brought him in to work on the largest initiative at our company. His work was insightful, breakthrough and smart. I look forward to collaborating with him on many projects in the future.”

- Jason Unger, Principal, Creative Lead | Parabolic

 

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💬  “Working with Rick was a constantly rich and creative experience. Being an exceptional artist, his eye for storytelling and staying true to the brand is refreshing. A warm and kind person with a completely unique mind in his creative approach there is no doubt that Rick will enrich the brands he works with for years to come.”

- Harry Baruch, Executive Producer | Brave Spark

 
 

3 Steps to a Powerful Brand

Our THREE-STEP PROCESS clarifies your company’s core values and ensures alignment across all communications.

  • The “Information Gathering” Phase

    Our Key Objectives are uncovered through research, brainstorm sessions and interviews.

    A Creative Brief is born.

  • The “Concept Selection” Phase

    Logos, taglines, messaging are developed.

    Your brand is starting to take shape nicely.

  • The “Let’s Get This Done” Phase

    Creative Assets are implemented.

    Your brand is meeting the world.

WE BELIEVE BRANDS CAN BE SO POWERFUL, THEY ECHO IN CONSUMERS' DREAMS.

 
 

Rick Midler  Founder + Chief Creative Officer

Rick is the former SVP and Creative Director at BBDO NY and Charter Communications where he played a key role in building and running their creative agency, Kernel.

Career highlights include: leading the $300M new business acquisition for Cingular Wireless, winning an Emmy for HBO, creating Orange, the low-self-esteem m&m, and developing content for the National Audubon Society’s Grammy-winning Birdsong Project.

A multi-award-winning advertising director, Rick is also a fine artist, musician, and member of the champion dart team, The Lucky 7’s.

Rick works in Brooklyn, NY.

 
 
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