CANTILEVER HOTEL & DISTILLERY

THE BRIEF:

Create a campaign to attract bookings for Cantilever Hotel and restaurant by highlighting its unique, top-tier experience. Appeal to Cantilever Spirit drinkers and affluent adventurers seeking to disconnect, enjoy nature, and indulge in high-quality food, drinks, and accommodations.

Craft copy that emphasizes the hotel's attention to detail, atmosphere, and luxury while showcasing its outdoor activities. Focus on Rainey Lake culture and the beauty of all seasons, tying it to the distillery experience for connoisseurs.

Target customers: Adventurous craft spirit lovers, ages 30-70, with incomes of $100,000+, living in Minneapolis, Duluth, or Chicago, seeking unique getaways.