3 STEPS TO A POWERFUL BRAND

We build brands by creating logos, graphics, ads, and guidelines that ensure both visual appeal and functionality. We also design website and social media templates for easy, consistent updates.

The following three steps streamline your marketing, ensuring consistency and a unified identity across all platforms.

Step 1: Awakening

The Awakening phase is the foundation of the Brand Creation process. In a single document, “THE AWAKENING REPORT” we define:

  • Key objectives and timeline

  • Market landscape

  • Mission and positioning

  • Competition

  • Offerings and benefits

  • Value proposition

  • Stakeholders and audience

  • Performance gaps and strengths

This phase is crucial because THE AWAKENING REPORT serves as the benchmark for all subsequent work. Developed through research, background materials, and insights from interviews and brainstorm sessions, it provides the clarity and direction needed for the next steps.

With buy-in from leadership and the day-to-day team, the THE AWAKENING REPORT ensures alignment and will guide the creative process, inspiring the next phase…

Step 2: Adventure

In this phase, we bring creative concepts to life. A series of unique ideas and tactics are presented, spanning advertising, social media, and design.

Our ADVENTURE includes three distinct directions, covering:

  • Logo design and naming options

  • Taglines and messaging

  • Visual style (Imagery, Color, Typography, Persona)

  • Communication mock-ups (home page, business cards, social templates, marketing emails)

We use the THE AWAKENING REPORT to evaluate and guide the selection of concepts, ensuring alignment with core objectives. Feedback from stakeholders helps refine the direction, typically leading to a few rounds of adjustments before final approval.

Once the lead creative direction is confirmed, we move forward with…

Step 3: ACTIVATION

At this stage, your new brand identity goes public. With approved concepts, we begin implementing design, photography, illustration, fonts, and messaging across various media channels.

Work is prioritized in phases, identifying immediate needs versus items for later. The first round of Brand Guidelines is developed, and an asset library is created to ensure smooth, consistent execution.

Language, value proposition, and imagery are rolled out across print, media, and digital platforms. This soft launch phase provides valuable insights into how the brand functions technically and creatively for future communications.