Sunmark Federal Credit Union

This is a story of empowerment. Use your home equity to renovate, build credit before your first job, or prepare for retirement.

Sunmark, a not-for-profit financial co-op in Albany, needed to show they care more than faceless institutions. Their mission: help members improve their financial well-being with higher savings and lower loan rates, making them the first call for personal financial goals.

In this TV and digital campaign, we told relatable stories, integrating Sunmark’s offerings with engaging visuals. All produced in-house for under $100k.

The results: a boost in 401K and financial planning calls, more new members, and a lower churn rate.